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Andrew Fearne – Food and Wine Value
Chains: Prosperity Through Collaboration
About Andrew Fearne
Andrew Fearne – Program in Adelaide
Andrew Fearne – Food & Wine Value Chains:
Prosperity Through Collaboration
Professor Andrew Fearne is a world-recognised leader in value
chain management and consumer behaviour.
Andrew lived and worked in South Australia as an Adelaide Thinker
in Residence in several stages in 2008:
25 February to 20 March
14 April to 2 May
8 September to 26 September
20 October to 7th November
During his time in Adelaide, Andrew:
- Raised awareness and increased understanding among the South
Australian community of the challenges and opportunities presented
by global value chains to the sustainable competitive advantage
of South Australia’s agri-food and wine sectors.
- Developed capability to enable changed practice amongst stakeholders
and consumers within industry, government, and education in
developing competitive value-chains in the agri-food and wine
sectors.
- Identified with industry, specific value-chain enhancement
opportunities and an approach to strengthening those chains.
- Developed a model with the Barossa & Light Region to enhance
and strengthen specific value-chain opportunities.
- Provided advice to South Australia’s education sectors
regarding their strategic direction:
- to enhance and leverage the sector’s existing global
reputation in the agri-food and wine industries
- to enhance value chain and supply chain in associated industries
- for future curriculum, training and education-industry links.
- Explored opportunities to promote active community participation
in value chain thinking, improve healthy eating, and encourage
sustainable consumption across the South Australian population,
through the development of stronger linkages between health,
environment, agriculture, education, retail and consumers.
- Provided advice to government and industry on policies that
promulgate value-chain development.
About Andrew Fearne
Professor Andrew Fearne is Director of the Centre
for Supply Chain Research at Kent Business School, University
of Kent. He is an expert on food marketing, consumer behaviour
and supply chain management. An economist by training, Andrew
moved into the area of supply chain management because of an interest
in an area of growing importance not usually covered by economists.
During the past twenty years he has been researching consumer
requirements and expectations in a wide range of food supply chains
in the United Kingdom, shedding light for farmers, processors
and retailers on the changes needed to lift agribusiness performance
in supply chains and the consumer food experiences in supermarkets
into better value chains for stakeholders and better and safer
eating experiences for consumers. He has also worked in France,
Ireland, Slovenia, Germany, North America, the Middle East and
South-East Asia.
Professor Fearne’s integrated chain analysis research system
and style of communication has been particularly effective during
a period in the UK food and beverage sector when assaults to public
confidence in food products from livestock disease outbreaks demanded
system change. Growing up on a family farm and his early career
role as an economist with the national farmers organisation in
the UK were formative and influential stepping stones to an academic
and consulting career which has been consistently transforming
underperforming supply chains into value chains by focusing on
consumer preferences.
His research and facilitation activities have involved the strategic
analysis of consumer behaviour and the co-ordination of agri-food
supply chains with clients and research partners from around the
world. These have included:
- major supermarket chains (Marks & Spencers, JS Sainsbury,
Tescos, ASDA)
- a host of livestock, dairy, poultry, grains, fruit and vegetable
companies and industry associations in the food production and
processing sectors
- a diverse range of non-government organisations (incl UK Soil
Association, Countryside Agency, Kent Farmers Market, East of
England Development Agency).
Professor Fearne is the founding editor of the International
Journal of Supply Chain Management, author of over 100 articles,
and editor or contributor to over a dozen books on industry values
chains and related matters.
Program in Adelaide
Professor Andrew Fearne’s residency in South Australia
promoted value chain thinking and behaviour in the wider community,
and provide direct benefit to partner organisations individually
and collectively, with appreciation of issues including environmental
sustainability, economic viability, population health and social
inclusivity.
Partners in Andrew’s residency were:
Sponsors:
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