Who is Genevieve Bell

Born and raised in Australia, Dr. Genevieve Bell is the Director of the User Experience Group within Intel Corporation’s Digital Home Group in Portland, Oregon. 

Genevieve is the driving force behind Intel’s emerging consumer-centred focus. Gathering a team of anthropologists, interaction designers and human factors engineers to transform consumer-centric product innovation, she has fundamentally changed how Intel envisions, plans and develops its platforms. 

Genevieve’s team is responsible for setting research directions, conducting global comparative qualitative and quantitative research, leading new product strategy and definition and championing consumer-centric innovation and thinking in Intel’s Consumer Electronics business and across all of Intel’s platforms. 

Dr. Bell has a PhD in anthropology from Stanford University and a new book forthcoming from MIT Press. She was recently recognised by Fast Company magazine as one of the 100 most innovative people in business.